Ad Rates
Please contact Renea Beasley for current rates.
General Guidelines
- All ad units must launch a new browser window when clicked on.
- Ads do not have a “looping”; limit.
- Audio must be user initiated with a clearly recognizable on/off button.
- All expanding ad units must be user initiated.
- All sound must be initiated by a user click. Once clicked, sound may start. Advertisement must have an always present, clearly labeled on/off button.
- All rich media ads must have an alternate gif versions of creative.
- IEC of Texas reserves the right to terminate a campaign at any indication that it is not being properly served.
Lead time
Three business days for standard creative.
Advertising Opportunities
- Flash
- 100k, 150px × 200px
- gif and jpg
- 40k max, 150px × 200px
Rich Media
Flash Ad Units
- All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash.
- A click thru URL and Default image must also be supplied for each .SWF ad unit.
Below are detailed instructions for .SWF file coding.
- Create an invisible button over the area that you want ‘active/clickable’ to users.
- Export the .SWF and test by opening the swf and clicking on the intended ‘active’ area. If a new browser or Explorer window opens upon click, the ad has been coded correctly. The ad must spawn a new browser window.
- HTML units: The HTML for the ad should not require a space larger than the maximum allowed pixel ad size.
<html>
,<head>
,<body>
,<br>
, or<p>,
hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated. Please remember to use a close form tag when using forms in HTML (i.e.,</form>
).
Ad Creative Policy
IEC of Texas has final approval for all ads with respect to editorial/creative content.
- IEC of Texas reserves the right to remove an advertisement from its web sites at any time for any reason.
- Changes to an existing campaign must be received at least three business days prior to the change.
- Any additional questions or comments related to advertiser specifications can be directed to IEC of Texas.
- File size
- 100k Max Initial Load for Flash
- 40k Max for gif and jpg
- Mouse Over / Mouse Off:
- Any sound must be user initiated by click, not mouse over.
- Floating ads
- Floating ads are not accepted.
- Video
- Video ads are not accepted.
IEC of Texas reserves the right to refuse any rich media advertising without explanation, and to modify and/or append these guidelines without advance notice.